HKSAR, 25 April, 2025 – MemeStrategy, Inc.* (“MemeStrategy” or the “Company”; Stock Code: 2440), Asia’s first publicly listed virtual asset ecosystem venture, is delighted to announce its debut as the “LOL Sponsor” of the 43rd Hong Kong Film Awards (the “HKFA”), marking a bold step in its exploration of cultural and entertainment initiatives. In anticipation of the HKFA, MemeStrategy partnered with the globally renowned meme platform 9GAG to orchestrate a series of creative campaigns, propelling the event’s visibility to unprecedented levels. Since the campaign’s launch, related social media exposure has surpassed 20 million impressions, showcasing Hong Kong films to audience worldwide.

The 43rd HKFA is set to take place on 27 April, 2025, at the Hong Kong Cultural Centre. On the event day, MemeStrategy will elevate the star-studded red carpet experience with cutting-edge interactive elements, including a GlamBOT high-speed camera system, inviting celebrities to create fun short videos that blend entertainment with viral appeal. This creative filming is led by Ronnie Chiu and the professional team from the popular local YouTube channel Utopia Pictures HK, combining humor, playfulness, and quintessential Hong Kong flair to deliver a fresh and engaging experience for the film industry. Stay tuned for the excitement!

Fueling Utopia Pictures HK to Ignite Hong Kong’s Vibrant Film Stories on YouTube

With MemeStrategy’s sponsorship, the Utopia Pictures HK team collaborated with actors such as Chiu Sin Hang and Lam Yiu Sing to produce a YouTube video titled Golden Awards & Golden Rice, in promotion of this year’s event. Through innovative storytelling, the video blends local culture with HKFA elements, capturing the unique charm of Hong Kong films and igniting excitement for the awards!

Cast of Golden Awards & Golden Rice:
Ronnie Chiu, Nicky Wong, Jackie Tai, Kris Cheung, Ho Siu, Chiu Sin Hang, Jessie Tai, Fan Pui Ga, Uncle Chiu (Ronnie’s father), Lam Yiu Sing, Cheung Yu Tung

Earlier, MemeStrategy hosted a “Free Movie Screening” event at Golden Scene Cinema, inviting audiences to revisit the iconic Hong Kong comedy Shaolin Soccer. The event featured a special appearance by veteran filmmaker Tenky Tin Kai Man, who played Third Brother in the film, engaging with fans and sharing behind-the-scenes stories and creating an electrifying atmosphere filled with laughter and nostalgia.

Unleashing Social Media Flair to Spark Hong Kong Film Enthusiasm

Beyond the HKFA, MemeStrategy has partnered with 9GAG to champion Hong Kong films. Since mid-April, 9GAG has been rolling out a series of Hong Kong classic film-themed memes and interactive quote games on social media, sparking nostalgia and emotional resonance among netizens. To further enrich public appreciation of local culture and films, engaging trivia quizzes about Hong Kong films have also been introduced.

Ray Chan, Chairman and CEO of MemeStrategy, said: “MemeStrategy is honored to sponsor and participate in the 43rd Hong Kong Film Awards. Building on 9GAG’s creative DNA, we are committed to connecting culture and entertainment through innovative thinking and cutting-edge technology. With this event, we aim to inject fresh elements into the HKFA, creating diverse online and offline interactive experiences to share the unique charm of Hong Kong films with a broader audience. Looking ahead, creativity will continue to be our driving force as we actively explore the potential of Web3 and other emerging technologies in cultural and entertainment projects. We look forward to growing alongside the industry and bringing even more inspiration and joy to the public.”

*Howkingtech International Holding Limited (Stock Code: 2440) has announced plans to rename the company as MemeStrategy Inc. The proposed name change is subject to approval by shareholders at the upcoming Extraordinary General Meeting.

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About MemeStrategy
MemeStrategy (Stock Code: 2440) is Asia’s first publicly listed virtual asset ecosystem venture, managed by the team behind 9GAG, a globally acclaimed meme platform with over 200 million users. Leveraging its Web2 and Web3 expertise, MemeStrategy adopts a people-first approach to strategically invest in three key growth pillars: Artificial Intelligence (AI), Blockchain, and Culture, aiming to build the bridge between the new economy with traditional finance.

MemeStrategy allocates resources strategically to Bitcoin and other high-potential virtual assets. Backed by strong community resources and a cross-disciplinary professional team, MemeStrategy is committed to driving the adoption and application of AI and blockchain technologies, creating long-term growth value for investors.

Media Enquiries
Eva Lee
Tel: +852 6156 3038
Email: eva@memestrategy.com.hk