HKSAR, China, 18 June, 2026 — MemeStrategy, Inc. ("MemeStrategy" or "the Company"; HKEX: 2440), an Asia-listed digital asset company, today announced the planned launch of "Grade10 Finance Limited" ("Grade10 Finance"; Money Lender's Licence No.: 17/2026), a new trading card financing service, in the fourth quarter of this year. This initiative marks the Company's strategic expansion into the financial services segment of the pop culture collectibles market, establishing it as the first listed company in Asia to introduce trading card financing service. Enabling trading card industry participants and collectors to leverage high-value trading cards for financing. The service will allow clients to access liquidity without divesting their collections, providing flexible funding for a range of capital needs, including the acquisition of higher-value assets. This, in turn, facilitates portfolio enhancement and the broader financialization of collectible assets.

In its initial phase, "Grade10 Finance" will focus on high-value trading card categories, including Pokémon, One Piece, and sports cards. The service combines digital convenience with offline professional support. Users can submit applications through an online platform, after which a team of specialists conducts authenticity verification, valuation, and risk assessment, enabling a streamlined and efficient loan approval process. By providing trading card businesses with greater financial flexibility, this model effectively transforms trading cards from static collectibles into dynamic, income-generating financial assets.

Expanding the Financial Services Footprint and Deepening the Trading Card Ecosystem

Trading cards possess not only strong appreciation potential and collectability, but also social and emotional value, often reflecting both personal affinity and brand identity. In addition, they carry intrinsic market value, supported by internationally recognized grading standards, active secondary market liquidity, and broad global appeal. Compared with mature markets in Europe and the US, institutional-grade trading card financing services in Hong Kong remain at an early stage of development. Against this backdrop, MemeStrategy aims to capture the significant growth opportunities emerging in Hong Kong and across Asian through the launch of "Grade10 Finance".

Ray Chan, CEO of MemeStrategy, said: "The trading card market is undergoing a rapid transformation from hobbyist collecting to greater financialization and institutionalization, and is increasingly becoming a recognized component of long-term asset allocation for many collectors. 'Grade10 Finance' represents our response to strong demand for liquidity within the collectibles market, enabling collectors to monetize the value of their assets while retaining ownership of their prized collections. Leveraging Hong Kong's position as an international financial center, we aim to integrate regulatory frameworks, professional grading, asset custody, and financial services to strengthen industry infrastructure and establish a leading collectibles finance ecosystem in Aisa."

MemeStrategy has continued to strengthen its strategic positioning in the pop culture collectibles sector. In addition to hosting large-scale trading card exhibitions across Hong Kong and the mainland Chinese, - including Grade10 FEST Summer 2026, the largest trading card event in Hong Kong, to be held from 19 to 21 June at Hopewell Hotel in Wan Chai, and a forthcoming card show in Guangzhou in September in collaboration with POKECOLOR, China’s leading trading card company – the Company has progressively launched a suite of related initiatives, including Grade10 Vault, Grade10 AI (an AI-powered pricing and analytics tool), and the world's first tokenized fund investing in Pokémon trading cards. With the introduction of "Grade10 Finance", MemeStrategy is further extending its financial services capabilities into the financing segment, as it moves to build a comprehensive and integrated trading card ecosystem.

Market Expansion Drives Financial Demand and Rising Needs for Liquidity Management

The global trading card market is projected to expand from approximately US$15.8 billion in 2024 to US$23.5 billion by 2030, representing a compound annual growth rate (CAGR) of about 6.5%*. In parallel, trading cards are increasingly emerging as investable assets, driving substantial demand for associated financial services. According to Deloitte, the global outstanding balance of loans secured against art and collectibles exceeded US$36 billion in 2024, representing an increase of more than 50% over the five years^. This trend underscores the accelerating integration of collectible assets into the mainstream financial system. From a risk management perspective, the inherent scarcity of collectibles, coupled with their strong emotional attachment for owners, typically results in a higher borrower propensity to redeem pledged assets, supporting relatively resilient collateral performance#.

Important Notice: The trading card financing service referenced in this press release, Grade10 Finance Limited, is currently in a preparatory and testing phase and has not yet been launched to the general public. The official launch date, eligibility criteria, interest rate structure, and detailed terms and conditions remain subject to the final Product Terms and Conditions, which will be published in due course. The Company reserves the right of final interpretation and decision with respect to all service details and launch timelines.

Money Lender’s License No.: 17/2026

Full Registered Company Name: Grade10 Finance Limited

Complaint Hotline: +852 2436 6166

Warning: You have to repay your loans. Don't pay any intermediaries.

*Strategic Market Research《Global Trading Cards Market Report》https://www.strategicmarketresearch.com/market-report/trading-cards-market
^ Bloomberg, "The Rich Can't Sell Their Art, So They're Borrowing Against It" https://hk.finance.yahoo.com/news/%E8%B3%A3%E4%B8%8D%E5%8B%95%E7%9A%84%E7%95%A2%E5%8A%A0%E7%B4%A2%E4%BB%8D%E8%83%BD%E6%8F%9B%E4%BE%86%E6%B5%81%E5%8B%95%E6%80%A7-%E8%B5%B0%E9%80%B2%E8%8F%AF%E7%88%BE%E8%A1%97%E6%96%B9%E8%88%88%E6%9C%AA%E8%89%BE%E7%9A%84%E8%97%9D%E8%A1%93%E5%93%81%E8%B2%B8%E6%AC%BE%E5%B8%82%E5%A0%B4-171334866.html
# Bennett Blake, "Art-Secured Lending and Evaluating the Loan-to-Value Ratio in Art and Real Estate Lending Markets", University of Utah Senior Honors Thesis, 2023 (Quoted John Arena, Deutsche Bank, 2022) https://uen.pressbooks.pub/2023range/chapter/blake/

About MemeStrategy
MemeStrategy (HKEX: 2440) is an Asia-listed company, managed by the team behind 9GAG, a globally acclaimed meme platform with over 200 million users. Leveraging its social media and Web3 expertise, MemeStrategy adopts a people-first approach to strategically invest in three key growth pillars: Artificial Intelligence (AI), Blockchain, and Culture, aiming to bridge the new economy with traditional finance and accelerate the development of decentralized technologies.

About Grade10
Grade10 was founded in 2023 to unite Hong Kong's trading card industry and collector community. Over the years, it has grown into the city's premier platform for card enthusiasts and industry professionals. Grade10 is a division of MemeStrategy (HKEX: 2440), a publicly listed company founded by the team behind 9GAG, a global social platform with over 200 million users worldwide. Since becoming part of MemeStrategy in September 2025, Grade10 has embarked on a new phase of growth, positioning Hong Kong as the trading card festival's annual home and establishing Grade10 as the leading touring event for collectible trading cards and related cultural treasures across Asia. In the collecting world, "Grade 10" signifies the highest standard of excellence. True to its name, the Grade10 Card Show brings fresh energy and opportunities to Asia's collectibles market, offering passionate enthusiasts a vibrant platform to connect, exchange, and showcase their prized collections, while exploring new horizons together with fellow collectors.

Media Enquiries
MemeStrategy (HKEX: 2440)
Eva Lee
Tel: +852 6156 3038
Email: eva@memestrategy.com