HKSAR, China, 24 March, 2026 — MemeStrategy, Inc. (“MemeStrategy” or “the Company”; HKEX: 2440), an Asia publicly listed digital asset company, today announced that its renowned Asian trading card brand, Grade10, in collaboration with CARDJOY, a leading trading card enterprise in the China, successfully hosted the first national “CARDJOY x Grade10 Card Show” in Hangzhou, China, over the past weekend. Themed around Trading Card Games (TCG), the event attracted an unprecedented turnout of more than 10,000 visitors, underscoring the strong momentum and significant growth potential of the Chinese trading card market.

As the first nationwide exhibition dedicated to TCGs, the “CARDJOY x Grade10 Card Show” placed a special spotlight on Pokémon cards, which are marking their 30th anniversary this year amid surging global popularity. The event featured a wide range of activities, including card grading services, competitive gameplay, live autograph sessions with illustrators, and networking opportunities for collectors, making it a highly sought-after pop culture gathering among Generation Z. The event successfully brought together over 100 top exhibitors from the Chinese Mainland, Hong Kong and overseas, facilitating in-depth exchanges across trading card commerce and culture.

The event also showcased some of the world’s rarest trading cards, including the widely acclaimed “Pikachu Illustrator” card graded PSA 9, the world’s only PSA10 first-generation Champion Pikachu Trophy card, as well as the “Boss Pikachu” and “Astronaut Pikachu” cards, which stood out in art academy competitions and were awarded the highest BGS Black Label 10 and BGS Pristine 10 grades, respectively. The collective appearance of these highly prized cards created one of the most striking highlights in the history of TCG exhibitions in the Chinese Mainland.

Hanru Tang, Founder of PokeColor, China's leading trading card enterprise, and CARDJOY, the country's premier card show, said, “CARDJOY has been deeply rooted in the trading card industry for years. We have not only built a platform integrating online marketplaces, auctions, physical store trading, and collector communities, but also expanded this passion to multiple cities in the Chinese Mainland and the global market, witnessing firsthand the growth and leap of trading card culture! By establishing a one-stop trading card ecosystem, we enable collectors both domestically and overseas to trade with greater ease and confidence.

This year, we hosted the CARDJOY x Grade10 Card Show for the first time, bringing together previously fragmented card dealers to create a high-quality networking platform. It is also provided an excellent opportunity for card enthusiasts to gather, share insights and exchange collections. We firmly believe this initiative will help lead the industry towards a more dynamic and sustainable ecosystem, while actively introducing international exhibitors and collectors to serve as a bridge for cross-border exchange.”

Ray Chan, Chief Executive Officer of MemeStrategy and Grade10, said, “As trading cards gain increasing traction in the Chinese market, China is home to a large and growing base of sophisticate collectors. However, there has always been a lack of large-scale exhibitions themed around gaming and anime trading cards. We are thrilled to partner with PokeColor, a leading player in the trading card industry in China, to pioneer the first national TCG event in the vibrant city of Hangzhou. Under PokeColor’s leadership, this inaugural event received an overwhelming response, bringing together collectors from across the Chinese Mainland and Asian collectors from various regions. We look forward to continuing our collaboration with PokeColor to drive the collectibles culture industry towards greater maturity and internationalization.”

Overseas Exhibitors: China’s Trading Market is an Unmissable Opportunity

Over the two-day event, the venue welcomed a steady flow of card enthusiasts across a comprehensive range of dedicated zones, including a marketplace, grading area, competitive arena, autograph section, exhibition space and a free trading area for collectors. The event attracted more than a hundred exhibitors, including card dealers from Singapore and other parts of Southeast Asia. Many highlighted the sheer scale of China’s trading card market as an unmissable commercial opportunity and expressed their intention to continue exploring future trading card events in the Chinese Mainland and Hong Kong.

Additionally, internationally recognized grading agencies, including CGC, TAG and PSA-authorized PSA Dealers, were on site to provide professional card authentication and grading services. The competitive arena brought together top players and hosted a series of high-profile matches over the two days, featuring popular TCG titles such as Pokémon, One Piece and Shadowverse. The autograph area proved particularly popular, with several well-known illustrators attending in person, including CGC-certified illustrators VVVVV6V, M_IIIust and Yukina, as well as PSA and CGC-certified illustrator and Hong Kong-based artist AKA KID. Their diverse artistic styles, ranging from cute and cool to fresh and contemporary, resulted in unique, one-of-a-kind autographed pieces for fans.

China is the World’s Largest Trading Card Market, Expected to Grow to Nearly RMB 45 Billion

The success of the event reflects the rapid development of China’s trading card market. According to the latest industry data*, the market size of China’s trading card industry reached RMB 26.3 billion in 2024, representing a staggering year-on-year increase of 110.4% and establishing China as the world’s largest consumer market for TCGs. This astonishing growth rate not only surpasses traditional trading card powerhouses like the United States and Japan but also underscores the significant scale and long-term potential of the Chinese market, making it a key market that global card dealers and collectors cannot afford to overlook.

Industry forecasts further projects that by 2029, the market size of China’s trading card industry will expand to RMB 44.6 billion, sustaining a robust compound annual growth rate (CAGR) of 11.1%. Meanwhile, the number of pan-ACG (Anime, Comics and Games) users willing to spend on the emotional value of IPs has reached 503 million, forming the primary driving force behind the rapid growth of the trading card market.

As China's trading card market continues to mature, PokeColor and Grade10 will continue to host more high-quality trading card events, jointly promoting industry upgrades and serving as an important bridge connecting domestic and foreign markets.

*Guosheng Securities: “Trading Card Industry: Gameplay + IP Constitute the Core Elements of Trading Cards, Broad Space for New Consumption”: https://www.baogaobox.com/insights/250802000015120.html

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About MemeStrategy
MemeStrategy (HKEX: 2440) is Asia’s publicly listed digital asset venture, managed by the team behind 9GAG, a globally acclaimed meme platform with over 200 million users. Leveraging its social media and Web3 expertise, MemeStrategy adopts a people-first approach to strategically invest in three key growth pillars: Artificial Intelligence (AI), Blockchain, and Culture, aiming to bridge the new economy with traditional finance and accelerate the development of decentralized technologies.

About Grade10
Grade10 was founded in 2023 to unite Hong Kong’s trading card industry and collector community. Over the years, it has grown into the city’s premier platform for card enthusiasts and industry professionals. Grade10 is a division of MemeStrategy (HKEX: 2440), a publicly listed company founded by the team behind 9GAG, a global social platform with over 200 million users worldwide. Since becoming part of MemeStrategy in September 2025, Grade10 has embarked on a new phase of growth, positioning Hong Kong as the trading card festival's annual home and establishing Grade10 as the leading touring event for collectible trading cards and related cultural treasures across Asia. In the collecting world, “Grade 10” signifies the highest standard of excellence. True to its name, the Grade10 Card Show brings fresh energy and opportunities to Asia’s collectibles market - offering passionate enthusiasts a vibrant platform to connect, exchange, and showcase their prized collections, while exploring new horizons together with fellow collectors.

Media Enquiries
Eva Lee
Tel: +852 6156 3038
Email: eva@memestrategy.com.hk