HKSAR, China, 30 April, 2026 — MemeStrategy, Inc. (“MemeStrategy” or “the Company”; HKEX: 2440), an Asia publicly listed digital asset company, today announced its inaugural issuance of collectible cards, marking a pivotal step in the strategic expansion of its comprehensive collectible card ecosystem. MemeStrategy has secured authorization from Television Broadcasts Limited ("TVB", HKEX: 0511) to launch the official collectible cards for the hit legal drama series Themis. Upon release, the cards experienced rapid stock depletion across multiple sales channels, creating an unprecedented supply shortage and igniting the "fan economy." To sustain this market momentum, both parties will launch a newly designed spin-off series of “Themis” collectible cards in early May, with pre-orders opening simultaneously in Hong Kong and overseas markets.

Delivering an Innovative Collecting Experience and Unlocking the Potential of the Fan Economy

MemeStrategy has been actively expanding its collectible card business, constructing a comprehensive ecosystem that encompasses card supply, VIP trading services, secondary market authentication and trading, professional auctions, and co-branded card issuances with cultural intellectual properties (IPs). This collaboration with TVB to launch the Themis collectible cards, centered around the series' narrative and cast, successfully extends a popular television IP into the card market. This initiative not only provides fans with an innovative collecting experience but also further unlocks the immense potential of the fan economy.

The Themis collectible cards are strictly limited to 1,800 boxes across Hong Kong. Each box contains 10 packs, with the complete set comprising 140 unique card designs. The collection features highly sought-after special editions and ultra-rare, star-autographed cards, endowing them with exceptional collectible value. Since the launch on April 28, the market response has been overwhelmingly enthusiastic. The initial online allocation sold out entirely within 15 minutes. Furthermore, physical retail points, including TINY stores, SOGO, and three major bookstore chains, have completely depleted their stock. Even designated 7-Eleven outlets reported stock shortages within the first two days of sales, underscoring the extraordinary appeal and collectible potential of the series.

Driven by their support for the drama and a desire to collect their favorite characters and memorable moments, numerous fans and viewers have spontaneously initiated a card-trading frenzy online. Enthusiasts are actively exchanging character cards to complete their desired idol sets, with some even offering premium prices to acquire specific cards, further escalating the market fervor. This robust market response not only reflects the fans' deep affection for the series but also serves as compelling evidence of the substantial growth potential for film and television IP collectible cards.

Ray Chan, Chief Executive Officer of MemeStrategy and Grade10, stated, “MemeStrategy has consistently recognized the long-term development potential of the collectible card industry. As the market progressively expands from traditional sports cards and Pokémon trading card games to encompass film, television, and cultural IPs, collectible cards are emerging as a crucial medium connecting fan sentiment with tangible collectible value, presenting an increasingly vast growth trajectory. We are delighted to partner with TVB, utilizing a high-quality production like Themis as the inaugural collaborative project for MemeStrategy's card issuance business. The exceptional market response we have achieved establishes a solid foundation for the Company to forge more IP crossover collaborations in the future.”

As a highly acclaimed legal drama, Themis features a compelling narrative that closely examines pressing social issues, such as juvenile delinquency and intense courtroom battles. Its powerful storytelling has consistently secured the top position on social media trending charts, establishing it as a recent "traffic magnet". In its first collaboration with TINY, MemeStrategy serves as the exclusive distributor for Hong Kong's first set of TVB-officially authorized Themis collectible cards. The card designs seamlessly integrate the series' core characters and iconic scenes, further amplifying the drama's influence.

Spin-off Series: Featuring Exclusive Stills and Behind-the-Scenes Cards, Limited Edition Autographed Cards Poised to Reignite the Frenzy

The upcoming Themis spin-off collectible card series, jointly launched by MemeStrategy and TVB, will debut with a collection of brand-new stills and exclusive content. This series meticulously curates the drama's most gripping courtroom confrontations and moments of human struggle. Produced with high-quality, newly released photographs, the cards allow fans to relive every captivating moment. In addition to capturing the commanding presence of the main cast, the series introduces several new characters, enabling fans to comprehensively collect the highlights of Themis.

This spin-off series will include two exclusive behind-the-scenes cards, offering the public an glimpse behind the camera and revealing the authentic, heartwarming moments of the production crew's creative process. Furthermore, the series will feature limited edition collectible cards adorned with exquisite, printed autographs of the lead actors, bestowing each card with irreplaceable commemorative value.

Customers who pre-order a full box of collectible cards will receive a visually striking "Limited Edition Lenticular Card" as a complimentary gift. This not-for-sale lenticular card utilizes advanced technology to present an ingenious, dynamic effect, where the character's expression changes depending on the viewing angle, vividly portraying the multiple layers of human nature depicted in the series. This collectible card set is not only an essential acquisition for fans but also a tangible tribute to the concept of "justice" explored in the drama. Pre-orders for the Themis spin-off collectible cards will commence simultaneously in Hong Kong and overseas in early May. Please stay tuned to the official social media platforms of TINY (Facebook: @Tiny 微影 香港玩具及模型品牌 and Instagram: @hktiny) for the latest details.

Themis Spin-off Collectible Cards Pre-order Details:

• Pre-order Commencement Date: Early May 2026 (Please stay tuned for further announcements)
• Estimated Delivery Date: Early June 2026
• Distribution Regions: Hong Kong and Overseas Markets
• Sales Channels: TINY Official Website (Hong Kong and Overseas Markets) and Neigbuy (Hong Kong only)
• Further details will be progressively announced on TINY's official social media platforms: Facebook (@Tiny 微影 香港玩具及模型品牌) and Instagram (@hktiny)

MemeStrategy continues to expand its footprint in the card business, constructing a comprehensive card ecosystem and dedicating itself to uncovering the immense development potential of the collectible card industry. Following the acquisition of the renowned Asian collectible card brand Grade10 last year, the Company successively launched "Grade10 Vault", a premium card custody service integrating blockchain technology, and "Grade10 AI", an AI-powered search platform. In February of this year, the Company launched the world's first tokenized Pokémon card fund. Furthermore, the Company announced yesterday a strategic partnership with PokeColor, a leading card enterprise in China, to jointly expand into the Chinese Mainland and overseas markets. As the global collectible card market continues to grow, the Asian market retains significant development space, and MemeStrategy will continue to unlock the long-term value of the collectible card industry through diversified strategies and strategic partnerships.

###

About MemeStrategy
MemeStrategy (HKEX: 2440) is Asia’s publicly listed digital asset venture, managed by the team behind 9GAG, a globally acclaimed meme platform with over 200 million users. Leveraging its social media and Web3 expertise, MemeStrategy adopts a people-first approach to strategically invest in three key growth pillars: Artificial Intelligence (AI), Blockchain, and Culture, aiming to bridge the new economy with traditional finance and accelerate the development of decentralized technologies.

About Grade10
Grade10 was founded in 2023 to unite Hong Kong’s trading card industry and collector community. Over the years, it has grown into the city’s premier platform for card enthusiasts and industry professionals. Grade10 is a division of MemeStrategy (HKEX: 2440), a publicly listed company founded by the team behind 9GAG, a global social platform with over 200 million users worldwide. Since becoming part of MemeStrategy in September 2025, Grade10 has embarked on a new phase of growth, positioning Hong Kong as the trading card festival's annual home and establishing Grade10 as the leading touring event for collectible trading cards and related cultural treasures across Asia. In the collecting world, “Grade 10” signifies the highest standard of excellence. True to its name, the Grade10 Card Show brings fresh energy and opportunities to Asia’s collectibles market - offering passionate enthusiasts a vibrant platform to connect, exchange, and showcase their prized collections, while exploring new horizons together with fellow collectors.

Media Enquiries
MemeStrategy (HKEX:2440)
Eva Lee
Tel: +852 6156 3038
Email: eva@memestrategy.com.hk