HKSAR, 27 January, 2026 — MemeStrategy, Inc. (“MemeStrategy” or “the Company”; HKEX: 2440), an Asia publicly listed digital asset company, today announced the official launch of “Grade10 Vault”, a premium trading card vaulting service designed for professional collectors and dealers. This marks the first professional-grade card-vaulting service in Asia to be introduced by a publicly listed company. “Grade10 Vault” combines museum‑grade security with authoritative authentication and independent institutional auditing, integrated with blockchain‑based digital certification technology. Together, these features deliver unprecedented verification assurance and asset management solutions for high-value trading cards.

The global trading card market continues its robust expansion, valued at USD15.8 billion in 2024 and projected to reach USD23.5 billion by 2030*. Trading cards have evolved from a hobbyist pursuit into an alternative asset class with significant investment value. Data from Card Ladder^, as cited by The Wall Street Journal, reveals that the value of Pokémon cards has surged by 3,821% since 2004 — significantly outperforming the S&P 500 Index, which recorded a gain of 483% over the same period. However, risks including robbery, theft, authentication challenges, and inadequate storage conditions have escalated correspondingly, emerging as pressing concerns for collectors and industry participants.

Following its successful acquisition of the renowned trading card brand Grade10 in late 2025, MemeStrategy has established “Grade10 Vault” in partnership with Crown Fine Art, a global leader in art logistics and secure storage. All cards authenticated and vaulted through Grade10 are housed within Crown Fine Art’s secure facilities, addressing three critical industry challenges: physical asset security, inconvenience of authentication verification, and the lack of digital asset management solutions.
 
Growing Demand for Reliable Storage and Digitalized Record-keeping

In recent years, the market for high-value trading cards, including Pokémon, One Piece, Yu‑Gi‑Oh!, and sports cards, has expanded rapidly. However, this surge has been accompanied by a sharp rise in counterfeits and fraud, exposing buyers to substantial risk. Individual collectors and smaller dealers typically lack access to professional‑grade storage facilities, and amid rising theft incidence, market demand for an institutional‑quality, reliable storage platform has become increasingly urgent.

Trading card transactions have traditionally relied on paper-based certificates or third‑party records, which are susceptible to loss, forgery, and disputes, and are inadequate for long‑term asset management or succession planning. Environmental factors, including humidity, temperature fluctuations, UV exposure, and oxidation, can cause card deterioration. However, most collectors cannot maintain museum‑grade preservation conditions, ultimately leading to asset value depreciation.

Four Core Advantages of “Grade10 Vault”: An Institutional‑Grade Solution Led by a Publicly Listed Company

To address these market demands, MemeStrategy has built a fully integrated ecosystem through “Grade10 Vault”, encompassing physical storage, professional authentication, blockchain‑based certification, and remote asset management, underpinned by four core advantages:

1. Institutional-Grade Security and Insurance Coverage
   All cards are stored in a museum-grade vault operated by the world-renowned Crown Fine Art, with internationally certified facilities across multiple global locations equipped with temperature and humidity control, fire-resistant and theft-proof protection, and 24-hour surveillance. Full insurance coverage is provided, substantially mitigating physical loss risk.

   
   

2. Authoritative Authentication Supported by Digital Archiving to Enhance Market Acceptance
   Upon arrival, every card undergoes professional authentication, cataloguing, and high-resolution digital imaging, creating an immutable digital record that serves as its permanent “digital identity”. Prior to vaulting, all “Grade10 Vault” items complete a comprehensive verification and documentation process, reducing transaction friction and enhancing circulation efficiency across auction houses and trading platforms.

   
   

3. Blockchain Enabled Immutable Ownership Records
   Through MemeStrategy's real-world asset tokenization (RWA) system deployed on the Solana blockchain, Grade10 mints a unique digital twin for every card. This establishes a permanent, on-chain record of provenance, transaction history, and current ownership, ensuring full transparency, traceability, and immutability. By creating this tamper-proof digital foundation, Grade10 enables future financialization applications such as collateralization, fractional ownership, and integration with liquidity pools.

   
   

4. Seamless Remote Asset Management
   Users can access their dedicated Grade10 digital portfolio to view the collection status, historical records, and on-chain certificates in real time without physically handling the underlying assets. This model balances security with convenience to enable true digital asset management.

Ray Chan, Chief Executive Officer of MemeStrategy, said, “In recent years, the collectibles market has continued to gain momentum, and collectors have evolved from enthusiasts into holders of cultural assets. For high-value trading cards, authenticity, traceability, and security have become paramount. The official launch of Grade10 Vault signifies MemeStrategy's deep integration of blockchain technology into physical asset management, representing a major strategic initiative in cultural asset digitization and financialization. A professional vault established by a publicly listed company ensures institutional-grade security, authoritative authentication, and transparent, blockchain-based ownership records for every high-value card. Through this initiative, we aim to enhance both the liquidity and market trust of trading cards, driving the collectibles industry toward greater transparency, credibility, and efficiency.”

Invitation-Only Phase with Endorsement from Leading Card Dealers

To ensure service quality and industry impact, Grade10 Vault will adopt an invitation-only model during its initial phase, with access limited to selected partners and collectors. Confirmed participants include PokeColor, Chinese Mainland’s largest trading card platform; as well as Hong Kong’s leading card dealers Card Express, HobbyX, and Home-run, among others. Invited dealers may deposit trading cards certified by authoritative grading agencies such as PSA, CGC, SGC or BGS at no cost, gaining priority access to Grade10's institutional-grade storage and tokenization services.

The program provides comprehensive concierge support to ensure a seamless vaulting experience. Every deposited card undergoes authentication by Grade10’s professional team, followed by digital certification and tokenization. This multi-layered protection framework is designed to enhance both the security and long-term value of the assets. To expand the reach of its premium vaulting service, Grade10 plans to expand its market presence through trading-card exhibitions across Hong Kong and key Asian cities. These initiatives are designed to broaden the collector base while bringing enthusiasts together to foster a vibrant and sustainable trading card ecosystem.

*Strategic Market Research, Global Trading Cards Market Report https://www.strategicmarketresearch.com/market-report/trading-cards-market

^“The Hot Investment With a 3,000% Return? Pokémon Cards”, The Wall Street Journal: https://www.wsj.com/finance/pokemon-cards-investment-0163e058

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About MemeStrategy
MemeStrategy (HKEX: 2440) is Asia’s publicly listed digital asset venture, managed by the team behind 9GAG, a globally acclaimed meme platform with over 200 million users. Leveraging its social media and Web3 expertise, MemeStrategy adopts a people-first approach to strategically invest in three key growth pillars: Artificial Intelligence (AI), Blockchain, and Culture, aiming to bridge the new economy with traditional finance and accelerate the development of decentralized technologies.

About Grade10
Grade10 was founded in 2023 to unite Hong Kong’s trading card industry and collector community. Over the years, it has grown into the city’s premier platform for card enthusiasts and industry professionals. Grade10 is a division of MemeStrategy (HKEX: 2440), a publicly listed company founded by the team behind 9GAG, a global social platform with over 200 million users worldwide. Since becoming part of MemeStrategy in September 2025, Grade10 has embarked on a new phase of growth, positioning Hong Kong as the trading card festival's annual home and establishing Grade10 as the leading touring event for collectible trading cards and related cultural treasures across Asia. In the collecting world, “Grade 10” signifies the highest standard of excellence. True to its name, the Grade10 Card Show brings fresh energy and opportunities to Asia’s collectibles market - offering passionate enthusiasts a vibrant platform to connect, exchange, and showcase their prized collections, while exploring new horizons together with fellow collectors.

Media Enquiries
Eva Lee
Tel: +852 6156 3038
Email: eva@memestrategy.com