Key Highlights:

• Title sponsorship of Hong Kong’s inaugural Cantonese stand-up comedy competition, where the audience holds full judging authority.

• Organized by So Fa So Cool, a newly established company founded by renowned Hong Kong hip-hop duo FAMA, to nurture the next generation of local creative talent.

• Features world-renowned meme platform 9GAG as the Official Online Platform to amplify the role of comedy.

HKSAR, 7 January 2026 — MemeStrategy, Inc. (“MemeStrategy” or “the Company”; Stock Code: 2440.HK), an Asia publicly listed digital asset company, today announced its title sponsorship of the MacPherson Festival X HONG KONG STAND-UP COMEDY COMPETITION (the “Competition”), aiming to start the new year with laughter for all. As Hong Kong’s first-ever Cantonese stand-up competition, the event is organized by So Fa So Cool and features the world-renowned meme platform 9GAG as its Official Online Platform. The preliminary and final rounds will be held on 24 and 25 January 2026 at MacPherson Stadium, with tickets going on public sale tomorrow (8 January).

So Fa So Cool is an entertainment venture founded by the renowned Hong Kong rap and hip-hop duo FAMA (C-Kwan and Luk Wing). The Competition marks the first event organized by So Fa So Cool since its inception. MemeStrategy and So Fa So Cool quickly found common ground, sharing a commitment to supporting the growth of Hong Kong’s creative and cultural sector and injecting fresh vitality into the industry.

Supporting the Growth of Stand-Up Comedy and Cultivating Talent

The Competition aims to identify and nurture promising stand-up comedians, promote the art form, and introduce a wider audience to its culture and performers. By empowering the live audience to act as judges, the event enhances engagement and shares the joy of comedy with the public.

Ray Chan, CEO of MemeStrategy, stated, “MemeStrategy is committed to supporting and promoting high-potential creative and cultural initiatives. Stand-up comedy is one of Hong Kong’s most iconic performing arts, combining critical thinking, artistic expression, and audience connection to deliver both joy and inspiration. We are thrilled to partner with So Fa So Cool to present this competition, bringing laughter to audiences while providing a platform for talented performers to shine.”

As the Official Online Platform, 9GAG’s mission to “make the world happier” aligns perfectly with the spirit of the Competition. The platform will provide promotional and content creation support to raise awareness of the event and its core message.

FAMA commented, “This competition is the first project for So Fa So Cool, and we are delighted to have the strong support of MemeStrategy and 9GAG. We hope this event will serve as a starting point for bringing stand-up comedy into the mainstream, supporting the growth of Cantonese comedians, and delivering richer, more innovative performances to audiences.”

Results 100% Decided by the Live Audience, One Ticket for Two Nights of Comedy

The HONG KONG STAND-UP COMEDY COMPETITION introduces a unique format, offering a single ticket price of HK$480 for access to both the preliminary and final rounds. The exclusive pre-sale for KKBOX and The Club members received an overwhelming response, prompting the release of additional tickets on both platforms. With public ticket sales opening tomorrow (8 January), this is an event not to be missed.

Another feature of the Competition is that the results will be determined entirely by the live audience. The open audition attracted nearly 200 applicants, and following a rigorous selection process, 12 contestants – including influencers and stand-up first-timers – have advanced to the preliminary round on 24 January. The audience will serve as the judging panel, selecting the top six to progress to the finals on 25 January.

The ultimate winner – crowned Hong Kong’s first-ever “Cantonese Stand-Up Champion” – will also be chosen by the audience and will receive a cash prize of HK$30,000, professional audio equipment, a stage style allowance, and a coveted performance contract to launch their comedy career.

In this thrilling and laughter-filled competition, FAMA will take the stage as event hosts. The program also features special performances by some of the most recognized names in Cantonese stand-up, including Vivek Mahbubani (Ah V), one of Hong Kong’s few bilingual comedians; Jiang Zihao, a leading Cantonese comedian from the Chinese Mainland; and DJ, a versatile creator from Guangzhou. Their appearances promise to make the program even more memorable for the audience

Event Details – MacPherson Festival X HONG KONG STAND-UP COMEDY COMPETITION︰
Date: 24 January (Preliminary) & 25 January (Finals), 2026
Time: 8:00 PM – 10:30 PM
Venue: MacPherson Stadium, 38 Nelson Street, Mong Kok, Kowloon, Hong Kong
Ticket price: HK$480 (One ticket for both nights; free seating)
Ticketing: https://www.tickets.cast-event.com/hk-standup-comedy-competition

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About MemeStrategy
MemeStrategy (Stock Code: 2440.HK) is an Asia publicly listed digital asset venture, managed by the team behind 9GAG, a globally acclaimed meme platform with over 200 million users. Leveraging its social media and Web3 expertise, MemeStrategy adopts a people-first approach to strategically invest in three key growth pillars: Artificial Intelligence (AI), Blockchain, and Culture, aiming to bridge the new economy with traditional finance and accelerate the development of decentralized technologies.

Media Enquiries
Eva Lee
Tel: +852 6156 3038
Email: eva@memestrategy.com