HKSAR, November 12, 2025 — MemeStrategy, Inc. (“MemeStrategy” or “the Company”; Stock Code: 2440.HK), Asia’s first publicly listed digital asset company, is pleased to announce the acquisition of Grade10, a leading Asian trading card brand, marking the Company’s official entry into the fast-growing trading card market.

In recent years, the cultural collectibles investment sector has witnessed exponential growth, with trading cards emerging as a particularly dynamic segment. Recognizing the significant commercial potential of cultural collectibles, MemeStrategy will leverage Grade10’s brand equity to establish a strong presence in the trading card space, with plans to host trading card shows across key Asian markets and provide the vault — a professional trading card storage service, fostering a community of high-end collectors. In parallel, MemeStrategy will develop an AI-powered card information platform, dedicated to providing high-quality tools for the trading card community.

Ray Chan, Chairman and CEO of MemeStrategy and Co-founder of 9GAG, will also assume the role of CEO at Grade10. As a globally acclaimed meme platform with over 200 million users worldwide, 9GAG’s extensive digital reach and cultural relevance are expected to generate strong synergies with Grade10’s business, which is dedicated to the community of trading card collectors and enthusiasts.

Ray Chan said: “Trading cards capture emotional and cultural narratives across generations, offering both collectible appeal and investment potential. Their enduring popularity among collectors and investors of all ages continues to drive the expansion of the trading card market. Hong Kong, as an international financial center, provides an ideal environment for the growth of alternative investment assets. Its free trade policies, simple tax regime, and robust financial infrastructure — combined with a high degree of cultural openness — create favorable conditions for development in this space. We are excited to embark on this new chapter through the acquisition of Grade10. By integrating culture, technology, and alternative investments, MemeStrategy aims to broaden the market for cultural IP and unlock new opportunities for value creation.”

Hong Kong’s Largest Trading Card Show Debuts with Bold New Innovations

Established in 2023, Grade10 is a brand committed to promoting trading card culture through community-driven exhibitions and events. Following three successful card shows held between May 2024 and June 2025, Grade10 has quickly emerged as a key platform connecting Hong Kong’s trading card industry with its thriving collector community. On November 22–23, 2025, Grade10 will host its fourth “Grade10 Festival” at the 16/F Grand Ballroom of Hopewell Hotel in Wan Chai.

Supported by MemeStrategy and 9GAG, this year’s event will feature a record-breaking line-up of more than 120 card exhibitors. The event will also debut exciting new features, including a VIP networking lounge and a dedicated gaming zone. Notably, in partnership with Meta’s Threads platform, the event will unveil the world’s first “Threads Wall,” streaming real-time interactions on Threads and showcasing collectors’ conversations, festival buzz, and all things around the trading card community. Grade10 anticipates welcoming over 20,000 trading card enthusiasts, positioning the festival as Hong Kong’s most significant celebration of trading card culture.

MemeStrategy will further leverage its technological capabilities through a strategic collaboration with Grade10, aimed at improving information efficiency within the trading card market. Grade10 is preparing to launch “Grade10 AI”, an advanced, AI powered trading card search platform designed to offer users a streamlined and intuitive interface. The platform will provide real time trading card transaction pricing and in-depth background information, enabling card enthusiasts to stay informed and responsive to evolving market trends.

Drawing on Hong Kong’s unique position as a cultural and commercial bridge between East and West, Grade10 will actively connect collectors across the region by taking its card shows to international audiences and establishing the Asian Collectors Association to foster deeper engagement within the high end collector community. Capitalizing on Hong Kong’s free trade policies and favorable tax environment, Grade10 also plans to establish a centralized storage facility for trading card culture collectibles, reinforcing the city’s role as Asia’s premier hub for collectible assets.

Diverse IPs Join Forces as Trading Cards Rise as a Cultural Phenomenon

Collectible cards are broadly categorized into two main segments: Trading Card Games (TCGs) and Sports Trading Cards. TCGs are primarily based on popular manga and anime intellectual properties, with widely recognized titles such as Pokémon, Dragon Ball, and One Piece. Meanwhile, Sports Trading Cards focus on professional athletes, spanning a wide range of sports, including basketball (NBA), baseball (MLB), American football (NFL), and international football leagues such as the Premier League and La Liga.

In recent years, an increasing number of brands and companies have ventured into the trading card market. Luxury houses have collaborated with artists on co branded trading card collections, while the popular designer toy character Labubu featured in a special series produced with Topps. Trading cards now showcase a diverse range of themes — from iconic artworks, local and international celebrities to film franchises, including Stephen Chow’s newly launched A Chinese Odyssey collection. The trend has also expanded to include rappers, sports brands, tourist destinations, and even financial institutions, turning trading cards into a dynamic medium for brands to connect with younger audiences.

According to research by the Hong Kong Trade Development Council* , the global trading card market was valued at USD15.8 billion in 2024 and is projected to grow to USD23.5 billion by 2030, representing a compound annual growth rate of 6.5%. In Hong Kong, Pokémon cards and football cards have emerged as rising stars within the alternative investment space. Data from Card Ladder^ , as cited by The Wall Street Journal, reveals that the value of Pokémon cards has surged by 3,821% since 2004 — significantly outperforming the S&P 500 index, which recorded a gain of 483% over the same period.

* “Orchestrating The Adult Collectibles Ecosystem”, Hong Kong Trade Development Council, September 2025: https://sourcing.hktdc.com/newsbites/trend/adult-collectibles/

^“The Hot Investment With a 3,000% Return? Pokémon Cards”, The Wall Street Journal: https://www.wsj.com/finance/pokemon-cards-investment-0163e058

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About MemeStrategy
MemeStrategy (Stock Code: 2440) is Asia’s first publicly listed digital asset venture, managed by the team behind 9GAG, a globally acclaimed meme platform with over 200 million users. Leveraging its social media and Web3 expertise, MemeStrategy adopts a people-first approach to strategically invest in three key growth pillars: Artificial Intelligence (AI), Blockchain, and Culture, aiming to bridge the new economy with traditional finance and accelerate the development of decentralized technologies.

Media Enquiries
Eva Lee
Tel: +852 6156 3038
Email: eva@memestrategy.com.hk