• The annual card culture event returns 19 – 21 June at Hopewell Hotel, Wan Chai, Hong Kong

• Featuring tens of millions of HKD worth of Vintage Pokémon cards spanning 1996 to 2024

• An exclusive collaboration with Taiwanese Sports Cheerleading Squad Peach Girls for a card launch and live performance

HKSAR, 21 May 2026 —— Hong Kong’s largest trading card event, Grade10 FEST Summer 2026, is set to make a triumphant return this summer!

The trading card market is experiencing an unprecedented boom in 2026. Widely regarded as “paper gold”, the global trading card craze shows no signs of slowing down. According to Mordor Intelligence, the global Trading Card Game (TCG) market is projected to grow at a compound annual growth rate (CAGR) of 10.03%, surpassing USD24.36 billion by 2031*. The market has evolved far beyond competitive gameplay, progressively transforming into a multifaceted culture that encompasses art collecting, investment, and community engagement. As one of the earliest large-scale events in Hong Kong and Asia to focus on the “Cards x Culture x Commerce” ecosystem, Grade10 has hosted four editions since its inaugural launch of the Grade10 FEST in May 2024, establishing itself as the region’s benchmark platform and leading event for card culture – pioneering the integration of grading systems, cross-IP card brands, and local and cross-border merchant and collector networks to build a one-stop card culture hub, while driving the market from speculation to value co-creation through cross-industry collaborations and grading standardization.

This Dragon Boat Festival weekend, Hong Kong’s largest trading card event returns once again! Grade10 FEST Summer 2026 is more than just a gathering, it is committed to driving the progress and growth of the card market. The latest edition brings together exhibitors from around the world, cross-industry art and IP collaborations, and an all-new immersive format, creating a card culture celebration unlike anything seen before and showcasing the boundless possibilities of the hobby.

Grade10 FEST Summer 2026 will be held from 19 to 21 June (Friday to Sunday) at the Grand Ballroom, 16/ F, Hopewell Hotel, Wan Chai, Hong Kong. Tickets go on sale tomorrow (22 May) via three designated platforms: EXPERIENCE 11, POPTICKET, and 01 Space (ticketing links available in the event details below). This edition brings together over 120 local and international exhibitors from markets including the Mainland Chinese, the United States, the United Kingdom, Japan, Singapore, Malaysia and the Philippines, featuring heavyweight names such as China’s leading card platform PokeColor, renowned US auction house Goldin, grading authority CGC Cards, and Japanese card trading platform Clove, creating Hong Kong’s largest trading card marketplace and exchange.

Previous Grade10 FEST editions（Archive photos）

This year’s event features several exciting firsts and cross-industry collaborations:

The First Card Show Themed Around Pokémon’s 30th Anniversary!

Pokémon has accompanied generations of fans throughout their lives. This year’s event will incorporate the concept of a Pokémon Dojo, with ten extraordinary cards displayed around the arena. Showcased by China’s leading card platform PokeColor, these rare cards span from 1996 to 2024, offering a comprehensive journey through nearly 30 years of Pokémon TCG history.

Among the highlights are the universally acclaimed 1998 “Pikachu Illustrator” card (PSA 9), recognized as one of the most valuable Pokémon cards in the world and holder of a record-breaking sale price; the historically significant 1996 March Playtest Pikachu (CGC Authentic); the 1996 first-edition Charizard hand-signed by original illustrator Mitsuhiro Arita (CGC Pristine 10); and the highly coveted Umbreon Gold Star (CGC Pristine 10), which fetched USD48,500 (approximately HKD378,300) at auction in late 2025. Also on display are several extremely rare tournament prize cards, including the 1998 Japanese Parent-Child Tournament prize card (Kangaskhan) and the 1999 Secret Super Battle Champion card (PSA 10), a combined collection worth tens of millions of Hong Kong dollars in vintage treasures, available for fans to see in person.

1998 “Pikachu Illustrator” card (PSA 9)	The 1996 first-edition Charizard hand-signed by original illustrator Mitsuhiro Arita (CGC Pristine 10)	1996 March Playtest Pikachu (CGC Authentic)

The event also features a specially curated immersive exhibition, “A Journey Through Time”, recreating iconic scenes from three golden eras, from the original 1996 home settings and Game Boys, to the animated series and card battle tables of 2006, the Pokémon GO craze of 2016, and all the way to the present day in 2026, inviting every visitor to relive their own childhood memories in familiar surroundings.

The First Card Show to Invite Fans to Attend in Cosplay!

Grade10 FEST Summer 2026 warmly invites fans to dress up as their favorite characters to take the immersive experience to the next level. Two iconic figures from the Pokémon animated series, Nurse Joy and Officer Jenny, representing the world of healing and law enforcement respectively, will make special appearances at the venue to interact with attendees and bring beloved animated memories to life.

The First Card Show to Collaborate with Taiwanese Sports Cheerleading Squad “Peach Girls” – Exclusive Card Launch and Live Performance!

Grade10 will host the Hong Kong debut card release for “Peach Girls” (@peach_girls_official,) the beloved cheerleading squad exclusively representing the Taoyuan Leopards Flying Generals in Taiwan’s professional volleyball league, with cards available for purchase at the event for the very first time. Members Strawberry, Shihan, Moli, Wanwan, Xuanxuan, and Aili will attend Grade10 FEST Summer 2026 in person for a live performance and autograph session. Fans who draw a 1/1 (one-of-one) Peach Girls card from the complete card set will have the opportunity to meet their favorite members in person, a truly unique cross-industry experience that breaks down the boundaries between card culture and live entertainment.

Strawberry	Shihan	Moli
Wanwan	Xuanxuan	Aili

Grade10 FEST Summer 2026 is proud to have the support of a wide range of partners. WeWa returns once again as the event’s official credit card partner, joining forces with multiple “Play & Earn Partners” to bring a series of surprises and exclusive offers to attendees. Other supporting partners include: Gold Sponsor, Japanese card platform Clove; Official Grading Partner, Grading Eleven Authentication (GEA); Official Sponsors, Card Hobby, CGC Cards, Goldin, and Madison Auction; Official Partners, ALT (US), XURE (Singapore), HobbyX, Card Card Fruit, MAD MAX TOYS, and the HK True Collection; Supporting Partners, China’s leading card platform PokeColor, General Card Shop, HKTCC, and Home-run, all joining forces to create this year’s definitive card culture celebration.

Asia’s Card Market Thriving – Hong Kong Cementing Its Role as the Regional Hub

Amid this global wave of enthusiasm, Hong Kong is rapidly emerging as Asia’s premier trading card hub, leveraging its free-port advantages, mature collector culture, and world-class logistic infrastructure. Grade10, founded in 2023 with the mission of promoting card culture and events, has become the go-to platform for local and international card enthusiasts and industry professionals alike, further solidifying Hong Kong’s leadership position in the global card market.

Grade10 FEST Summer 2026 Event Details:

Date: 19 – 21 June 2026 (Friday to Sunday)

Opening Hours:

• 19 June (Friday): 2:00pm – 8:00 pm

• 20 & 21 June (Saturday & Sunday): 12:00 noon – 8:00 pm

Venue: Grand Ballroom, 16/F, Hopewell Hotel, Wan Chai, Hong Kong

Ticket Sale Date: From 22 May 2026

Ticket Types^ & Prices:

【VIP 3-Day Pass】－ HKD 588

• Includes 3-day admission + three collectible card packs (including rare variants)

【Standard Ticket】－ HKD 80

• Includes 1-day admission + one collectible card pack (no rare variants)

【Child Ticket】－ HKD 40

• Includes 1-day admission; applicable for ages 4-11; free admission for children under 4

Ticketing Links:

EXPERIENCE 11: https://www.experience11.com/zh-hk/explore/9727/

POPTICKET: https://www.popticket.hk/event/grade10-26

01 Space: https://tinyurl.com/2hcpr8v2

More Information:

Grade10 Website: https://grade10.com

Facebook: https://www.facebook.com/grade10hk

Instagram: https://www.instagram.com/grade10hk/

*Mordor Intelligence. (2026). Trading Card Game Market Size & Share Analysis.： https://www.mordorintelligence.com/industry-reports/trading-card-game-market

^ Each collectible card pack contains five cards. Rare variant cards are available exclusively to VIP ticket holders. The three card packs included with VIP tickets must be collected upon entry each day, after on-site staff scan the e-ticket QR code (one pack per day). Card packs will not be reserved, collected on behalf of, or reissued for holders who do not attend on a given day. Collectible card packs are available in limited quantities, and relevant tickets will cease to be sold once stocks are exhausted. After all collectible card packs have been distributed, only standard tickets without card packs will remain available for sale. Please refer to the instructions and terms provided at the time of purchase.

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About Grade10

Grade10 was founded in 2023 to unite Hong Kong’s trading card industry and collector community. Over the years, it has grown into the city’s premier platform for card enthusiasts and industry professionals. Grade10 is a division of MemeStrategy (HKEX: 2440), a publicly listed company founded by the team behind 9GAG, a global social platform with over 200 million users worldwide. Since becoming part of MemeStrategy in September 2025, Grade10 has embarked on a new phase of growth, positioning Hong Kong as the trading card festival's annual home and establishing Grade10 as the leading touring event for collectible trading cards and related cultural treasures across Asia. In the collecting world, “Grade 10” signifies the highest standard of excellence. True to its name, the Grade10 Card Show brings fresh energy and opportunities to Asia’s collectibles market - offering passionate enthusiasts a vibrant platform to connect, exchange, and showcase their prized collections, while exploring new horizons together with fellow collectors.

About MemeStrategy

MemeStrategy (HKEX: 2440) is Asia's publicly listed digital asset venture, managed by the team behind 9GAG, a globally acclaimed meme platform with over 200 million users. Leveraging its social media and Web3 expertise, MemeStrategy adopts a people-first approach to strategically invest in three key growth pillars: Artificial Intelligence (AI), Blockchain, and Culture, aiming to bridge the new economy with traditional finance and accelerate the development of decentralized technologies.

Media Enquiries
MemeStrategy (HKEX: 2440)
Eva Lee
Tel: +852 6156 3038
Email: eva@memestrategy.com