• The planned JV will launch ZZZ, a new platform dedicated to connecting collectors through exhibitions, events, and online and offline trading services.

• Its inaugural public initiative, THEMGOOD exhibition and party, debuted during Seoul Art Week with a world-record display of 500 PSA 10 Van Gogh Pikachu cards, a rare Louis Vuitton x Takashi Murakami card set, and a complete first-edition Japanese Pokémon set.

SEOUL, South Korea — 7 September 2026 — Grade10, Asia’s premier trading-card venture and a division of MemeStrategy Inc. (HKEX: 2440), and internationally renowned art gallery Gana Art announced plans to establish a joint venture dedicated to developing South Korea’s trading card and collectibles ecosystem. The partnership will also introduce ZZZ, a new platform brand designed that will serve as a hub for collectors through exhibitions, events, and online and offline trading services. THEMGOOD, which debuted during Seoul Art Week on 3 September 2026, provided the first public showcase of that vision of bringing rare trading cards into dialogue with South Korea’s high-end art and collectibles ecosystem.

Held on 3 September during Seoul Art Week in Itaewon, THEMGOOD featured rare Pokémon and design-led collectible cards, including a record-setting display of 500-card Van Gogh Pikachu installation, a complete Louis Vuitton x Takashi Murakami PSA 10 set and a complete 1996 Japanese Pokémon Base Set. The exhibition attracted more than 800 visitors, including collectors, gallery patrons, cultural tastemakers and members of South Korea's art community, highlighting growing interest in trading cards as cultural collectibles.

Building South Korea's Trading Card and Collectibles Ecosystem

Combing Grade10’s experience in the trading-card industry with Gana Art’s curatorial perspective and international cultural network, the planned JV will develop ZZZ as an integrated ecosystem spanning exhibitions and card festivals, collector-community programmes, and online and offline trading and exchange services. The venture aims to serve South Korea’s growing collector community while creating a considered setting in which trading cards can be experienced alongside other cultural collectibles.

The timing reflects the continued expansion of the South Korean market. South Korea’s collectible-card-games market is projected to grow from US$500 million in 2025 to US$1.28 billion by 2033, a compound annual growth rate of 12.5%, according to Straits Research*. Grand View Research separately identifies trading cards as the fastest-growing segment of the country’s broader collectibles market^. Against this backdrop, ZZZ is positioned to serve an increasingly sophisticated collector community and support the long-term development as the category continues to mature.

Renowned South Korean actress and model Lee Sung-kyung attended the event and participated in a live card ripping session.	THEMGOOD, the first event by MemeStrategy and Gana Art, attracted more than 800 attendees.	A complete 102-card PSA 10 1996 first-edition Japanese Pokémon Base Set was displayed at THEMGOOD, drawing attendees to photograph the collection.

Ray Chan, Chief Executive Officer of MemeStrategy and Grade10, said, “The partnership will represent the next phase of Grade10’s commitment to build durable collector infrastructure across Asia. South Korea is home to a highly engaged collector community with one of the region’s most influential art and cultural ecosystems. By pairing Grade10’s industry expertise with Gana Art’s curatorial perspective and international network, we are creating a platform that can connect collectors, broaden access to exceptional cultural collectibles and support the long-term development of the industry. THEMGOOD brought that vision to life during Seoul Art Week and provides an early public demonstration of what we aim to build for collectors and cultural communities across South Korea and Asia.”

Sierra Yun, Director of Marketing and Sales of Gana Art, said, “At Gana Art, we are committed to exploring new cultural languages and creating meaningful ways for audiences to engage with collecting. Trading cards are a vibrant visual culture with global resonance, and South Korea has a discerning community ready to encounter this area in new ways. Through the partnership, we aim to create ZZZ into a thoughtful platform where cards can be experienced with the same curiosity, dialogue and care afforded to other cultural collectibles. THEMGOOD demonstrated the strong interest in new forms of cultural collecting among Korean audiences.”

Exhibition Highlights & World Debuts

• Van Gogh Pikachu Wall Installation: Grade10 presented a 500-card installation of “Pikachu with Grey Felt Hat” promotional cards, each authenticated in PSA Gem Mint 10 condition. By number of cards displayed, the installation represented the world’s largest known public display of PSA 10 Van Gogh Pikachu cards. Issued as part of the Van Gogh Museum’s 2023 50th anniversary collaboration with The Pokémon Company, the card attracted extraordinary collector demand and has become one of the most recognizable modern Pokémon promotional cards. The installation is the centerpiece of THEMGOOD.

• Louis Vuitton x Takashi Murakami Complete Set: THEMGOOD showcased a complete 50-card PSA 10 set, presented publicly in South Korea for the first time. Grade10 identifies the set as one of only three known complete sets worldwide; the collection translates Murakami’s signature Monogram motifs into collectible card form.

• 1996 - 1st Edition Japanese Pokémon Base Set: The exhibition also featured a complete 102-card PSA 10 set from the original Japanese Pokémon release, presented alongside other top-tier collectibles.

Together, these highlights showcase the visual history, rarity and collecting culture of trading cards for Seoul Art Week audience. The exhibition serves as an early public demonstration of the proposed ZZZ collaboration and built on Grade10 and Gana Art’s recent collaboration with Seoul Auction, which brought a high-end Pokémon-card exhibition and private sale to Seoul in July 2026.

* Straits Research, “South Korea Collectible Card Games Market Size, Forecast by 2033”: https://straitsresearch.com/report/collectible-card-games-market/south-korea
^Grand View Research, “South Korea Collectibles Market Size & Outlook”: https://www.grandviewresearch.com/horizon/outlook/collectibles-market/south-korea

###

More highlights from the THEMGOOD exhibition and party:

Attendees at THEMGOOD viewed the large-scale wall installation comprising 500 PSA 10 “Pikachu with Grey Felt Hat” promotional cards.	According to Straits Research, South Korea’s collectible card games market is projected to grow from US$500 million in 2025 to US$1.28 billion by 2033.
THEMGOOD featured a complete 50-card PSA 10 Louis Vuitton × Takashi Murakami card set, one of only three known complete sets worldwide.	THEMGOOD also displayed a complete 102-card PSA 10 1996 first-edition Japanese Pokémon Base Set; part of the display is shown.
South Korean-Japanese entertainer and prominent YouTuber KangNam attended THEMGOOD.

About Gana Art

Founded in 1983, Gana Art has consistently organized exhibitions in Korea and abroad and participated in major international art fairs, contributing to the development of Korea’s contemporary art ecosystem and enhancing the global visibility of Korean art. The gallery has maintained a sustained focus on contemporary practices in Asian art, presenting artists and their oeuvres from a long-term, contextual perspective. While continuing to foreground experimental practices within Korean contemporary art, Gana Art has progressively expanded its international network, particularly across Asia, engaging with diverse possibilities in contemporary art and exploring innovative exhibition formats. Moving forward, Gana Art will continue to prioritize the discovery of emerging and established artists and the development of exhibitions, while broadening the contemporary significance of Korean art through the exchange and convergence of artistic discourses across regions.

About Grade10

Grade10 is Asia's premier trading card venture — backed by MemeStrategy (HKEX:2440), a Hong Kong Listed Company and led by the team behind 9GAG, whose global community spans over 200 million users. As host of the largest TCG shows in the Chinese Mainland and the largest trading card show in Hong Kong, Grade10 is pioneering a new era of cultural asset investment across Asia, headlined by the launch of the world's first tokenized Pokémon card fund for institutional investors. With rapid expansion into the Chinese Mainland, Korea, and beyond, Grade10 is fast becoming an international powerhouse — setting new industry standards and elevating the experience for collectors everywhere. Bringing together card shows, retail, vaulting, production and distribution, grading submissions, and financing, Grade10 offers a connected, one-stop-shop ecosystem designed to serve collectors and the wider industry.

About MemeStrategy
MemeStrategy (HKEX: 2440) is an Asia-listed company building a technology-enabled cultural collectibles and IP business. Managed by the team behind 9GAG, the global meme platform with more than 200 million users, MemeStrategy draws on its experience in internet culture and community building to develop trading cards, collectibles and IP-related merchandise. Its cultural-collectibles activities span collector events and exhibition, production and distribution, IP licensing and distribution for trading card, toys and collectibles. Through Grade10 and its broader cultural-collectibles platform, MemeStrategy is expanding its presence across Asia and building an integrated ecosystem for collectors, cultural properties and related merchandise.

Media Contact
MemeStrategy & Grade10
Eva Lee
Email: media@memestrategy.com