At the Consensus Hong Kong 2026 conference, Ray Chan, CEO of MemeStrategy (HKEX: 2440) and Co-Founder of 9GAG, shared his strategic outlook on the role of cultural assets in the age of artificial intelligence. Drawing from his deep experience in building global digital communities, Ray discussed the enduring value of memes and the strategic positioning of cultural intellectual properties (IPs).

Ray presented a nuanced argument on the impact of AI, suggesting that as AI-generated content becomes ubiquitous, the value of authentic, human-driven culture will significantly increase. He noted that in a world saturated with algorithmically produced media, users will increasingly seek genuine connection and organic experiences. In this context, he positions memes and meme coins as unique cultural IPs whose value is derived from community belief and shared experience—qualities that AI cannot replicate.

Ray also emphasized that the most potent cultural movements are often organic and unpredictable, observing that raw, user-generated content frequently outperforms professionally created media. This underscores a core principle of digital culture: it emerges from communities rather than being dictated from the top down. He suggested that the most successful projects will be those that effectively tap into this organic energy, fostering a community that can become a powerful, self-sustaining growth engine for the cultural IP.